How to avoid Google ban while using a free web hosting service? That is one of the most important questions for the sites which are planning to use free web hosting services in 2021. In the following lines, we plan to share the top 7 ways to avoid the Google ban for your site in 2021. These are some of the most important tips Google has been recommending for such sites. This advice was shared on www.searchenginewatch.com
Google is constantly on the lookout for spammy websites that don’t add “sufficient value” to its users. For free web hosting services that don’t want to see all of their sites removed from Google’s index, Google has shared seven preventative tips. These sites can use these important tips to get better search engine rankings and avoid any penalties from Google.
Why Google Will Remove Websites From Its Index
Google has granted itself the right to remove websites from its search index if they don’t meet Google’s quality guidelines. Combating spam is a constant issue for Google and other search engines as well. Spammy sites are those websites that create dozens or even hundreds of pages containing little or no original content, auto-generated/scraped content, spun content, or duplicate content. Google wants to penalize them all.
As Google stated on one of their websites.
“We’ve seen some web hosts and bulk subdomain services become major sources of malware and spam. We try hard to be granular in our actions when protecting our users and search quality, but if we see a very large fraction of sites on a specific web host that are spammy or are distributing malware, we may be forced to take action on the web host as a whole.”
Case in point: 11 million co.cc subdomains were deindexed last summer due to a large number of sites being “spammy” or “low quality.”
Google’s Panda updates were also aimed at sites with “thin” or “low quality” content, as was the introduction of a spam algorithm preceding Panda in January 2011, one that specifically targeted spam and affected about 2 percent of search results. This is an old fight that Google has been doing for more than a decade now. Now, the search engine has become ever-more vigilant on these and similar issues as providing top-quality content are their most important responsibility.
7 Ways to Avoid a Google Ban
What happens when a free hosting service becomes infested with spammers? Simply, Google could ban all of these sites from appearing in its organic search results.
To prevent this from happening with your website, Google suggests:
- Publishing a clear abuse policy and communicating it to your users to provide transparency about what is considered a “spammy” activity.
- Using CAPTCHAs or other verification tools to only allow human submission and prevent the majority of automated scripts from creating pages on your hosting service.
- Monitoring for spam signals including redirects, a large number of ad blocks, and spammy keywords. Google recently announced its page layout algorithm, which penalizes sites with too many ads above-the-fold.
- Keeping track of signups and identifying spam patterns including form completion time, number of requests from the same IP address range, user-agents used during signup, and user names.
- Watching your server log files for sudden traffic spikes for a newly-created website might be an important step in saving your site from being banned.
- Monitoring for phishing and malware-infected pages.
- Detecting languages of newly created sites (e.g., thousands of Japanese sites appearing overnight on a Polish web hosting service)
These tips could also apply to any sites with user-generated content (e.g., forums) and webmasters who are considering setting up a free website. If a free hosting service doesn’t do these seven things, then it’s possible an influx of spammers could wipe out your organic traffic should Google one day detect signals that indicate high levels of spammy activities on your website.